Any coherent designer will attest that the brand identity has little to nothing to do with beauty but rather emotions and feelings that a company appeals to with its product or service. An INTENTly designed IDENTITY communicates that a brand is a whole world in itself, conveying various meanings, with…

Busland has been operating for over a decade helping bus companies to provide a better service to their passengers. Thousands of buses have got their second or even third life, saving money for bus companies and contributing to the environment. As Busland updates and repairs the buses to make the…

A/B tests work best for new products and features, or when there is a need to improve the performance of the already established product. At Hexagon Agency we conduct A/B testing as a part of the conversion rate optimization service, we call it Growth Design. Step 1. Requirements Analyze the requirements The identification of requirements is…

Busland has been operating for over a decade helping bus companies to provide a better service to their passengers. Thousands of buses have got their second or even third life, saving money for bus companies and contributing to the environment. As Busland updates and repairs the buses to make the…

Recently I’ve been updating my job title into Facebook and bumped into suggested PM title: “Design manager”. I did a quick check, there are plenty of differences between the Desing manager and PM having nothing to do with design per se. …

24print це найбільш сучасний український сервіс друкарських послуг — працює цілодобово, онлайн та офлайн. Клієнти компанії: архітектори, студенти, дизайнери, івент-менеджери, проєктанти та будь-хто, кому треба надрукувати матеріал. Ми написали цю статтю, аби поділитися кількома думками щодо дизайну який створили, та показати як працює застосований нами USE Design Approach. Мета Коли…

Seems we’ll have a series of stories from our head of projects Yehor. Have a good read and keep in touch.😉 We love to make noise about the value of information. Virtually any industry is praising the data-driven approach in the hope to optimize its business processes. Usually, companies try…

В Hexagon всегда считали, что впитывать чужой полезный опыт и делиться своими идеями в организации подхода к работе — естественный путь любого роста. Этой статьей мы начинаем цикл публикаций о процессах дизайн — студии. Всю рабочую переписку команда ведет в корпоративном мессенджере Slack. …